Advice to the Profession

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• Related Standards of Practice

  • Practice in Association, Standard 19
  • Direction and Control of a Medical Practice, Standard 20

• College Information

  • Using PAR information to advertise
  • Advertising patient recruitment for research (Research Ethics Review Committee)
  • Complaints about advertising or self-promotion
  • Advertising a special interest (Physician Approvals)
  • Standards for hyperbaric oxygen (Advertising and Marketing of Services)
  • Injunction to not represent, advertise or imply that the individual is a regulated member of the medical profession of Alberta (Media release - July 20, 2011)  
  • CPSA Quick Reference Guide

• Messenger Articles

  • Health Canada Rules on Advertising (May 2011, Issue 167)
  • Discipline Report Dr. B10 (February 2011, Issue 165)
  • Complaint Issue: Advertising Cosmetic Services (September 2005, Issue 121)
  • Unproven Treatments (November 2005, Issue 122)

• What other regulators say about advertising

  • Advertising and Communication with the public (The College of Physicians & Surgeons of British Columbia)
  • Advertising, Bylaws pursuant to the Medical Profession Act, 1981 (The College of Physicians and Surgeons of Saskatchewan)
  • Statement 122: Advertising (The College of Physicians & Surgeons of Manitoba)
  • Advertising Regulations (The College of Physicians and Surgeons of Ontario)
  • 3.1.7 Advertising and Public Statements, The Code of Ethics of Physicians (Collège des Médecins du Quebec)
  • Guideline: Advertising and Public Communication by Physicians (The College of Physicians and Surgeons of Nova Scotia)
  • Regulation #10, Advertising (The College of Physicians and Surgeons of New Brunswick)
  • Advertising and Communication (The College of Physicians and Surgeons of Newfoundland and Labrador)
  • Providing and publishing information about your services (General Medical Council, Good Medical Practice)
  • Medical Guidelines for Advertising of Regulated Health Services (Medical Board of Australia)
  • Statement on Advertising (Medical Council of New Zealand)
  • Canadian Code of Advertising Standards (Advertising Standards Canada)